Everyone needs marketing skills. It’s not just for marketers. For example, amid the digital age, everyone has become unofficial marketers through their social media. People curate their content to create a specific persona online.
And this careful curation has led some people to become social media influencers. Unknowingly, these people used marketing skills, which helped them achieve something through their social media accounts.
Marketing skills are essential because they help us become more creative and analytical. Employment has become more competitive than ever. Knowing and being competent in using marketing skills can help you get ahead in your field and reach success. And in 2021, here are some marketing skills that matter:
Content Writing and Copywriting
Communication is the most critical skill everyone should have. And part of it is writing.
Content writing and copywriting are different. But they’re equally essential marketing skills. These types of writing differ in purpose. Content writing is meant to be informative and educational. For example, a blog about factors to consider when buying a new sofa falls under content writing. On the other hand, copywriting is meant to advertise and sell a product, service, or idea. Some examples are product descriptions and email campaigns.
In any profession, writing to inform and educate is important. It can help you communicate with others through the written word. Writing to sell is also helpful. For example, a recruiter needs copywriting skills to create interesting job descriptions that will attract job seekers.
Your writing skills can also translate into better speaking. You will know what tone to use depending on whom you’re talking to. And if you write often, you’ll improve your vocabulary. This will allow you to express your ideas in many ways, whether in a personal conversation or a meeting.
Video Content Creation
Video content consumption is at an all-time high due to easy access through the internet. Millennials and Gen Z make up the majority of the social media users. And they prefer visual and video content since they’re easy to digest and entertaining. Thus, knowing how to create video content can be very helpful.
For example, if you want to share an excellent travel experience, your video content creation knowledge will help you create a vlog with a compilation of videos from your trip. You can upload this vlog on YouTube to share your experience with others. Or you can keep the video to yourself for memory keeping.
You can also use your skill to earn extra income. For example, you can get freelance video editing gigs or make your own videos and monetise them.
Social Media Marketing
Knowing how social media marketing works can be an advantage, even if you’re not a marketer. For example, let’s say someone likes sharing think pieces on their social media accounts. If they know how social media marketing works, they can optimise their posts so that they can reach more people.
Or maybe someone wants to start a small business to earn extra income, especially during the pandemic. Their knowledge of social media marketing can help them create relevant posts to promote their business. They can also use this skill to attract customers in and outside their own social circles.
Web Design
Another vital marketing skill to have is web design. Knowing different types of web design can help you easily navigate through other sites.
This skill is also transferrable to other aspects of your life. For example, say you have your own site. Having web design skills will help you create a design that aligns with the purpose of your site. You’ll also know which elements to keep or remove so that the site is easy to navigate.
If your employer has a website, you can check it and make suggestions on how to improve it. This valuable input can help upgrade the user interface of the site to attract visitors and make them navigate it for a long time.
Ways to Learn Marketing Skills
The internet has a plethora of content that can help you learn marketing skills. For example, Google has its own digital marketing courses. There are also many blogs from marketing instructors and experts you can check out. These consist of detailed explanations and case studies from which you can learn a lot.
Learning marketing skills can help you in different aspects of your life. These skills are also great additions to your curriculum vitae or resume. Knowing abilities outside of your own field will show that you have a passion for learning.
